Founder and Chief Executive Officer of Hegen Pte Ltd, Yvon Bock is a passionate designer and innovator. Together with a team of designers and engineers, she spearheaded the birth of a range of simple, practical and highly innovative baby products focusing on helping mother and child enjoy their breastfeeding journey through enhanced user experience –Hegen feeding system – a sustainable, top quality product that evolved to meet the different needs of the growing child.
Prior to Hegen, Yvon joined her family business, Fitson Singapore Pte Ltd, as a management trainee in 2004. Fitson which specialises in producing high quality baby products expanded to the overseas market quickly under Yvon’s leadership. Being an active member of the team in the different areas of the business, she was also one of the key members in the organisation to see through the company’s transformation into a FDA compliant factory. Specialising in sales and marketing, Yvon revamped the company’s corporate branding and image, setting up proper client servicing infrastructure within the company.
A mother of four, Yvon is also extremely enthusiastic to share her motherhood journey as a user of baby products. Using her experience and her interaction with like-minded mums, she led Fitson’s Innovation & Design centre which has expanded to a team of industrial designers with great experience and expertise to originate more innovative, functional and practical products for the company.
Yvon holds a Bachelor of Science, Major in Computational Finance and Minor in Mathematics from the National University of Singapore.